Marketing in a Recession

I attended the launch of CIMs white paper on Marketing in a Recession this week - along with 200+ others. It is the culmination of work undertaken looking at past practices and the opportunities offered by modern day technologies, which is presented in a 7 Principles format.

Look out for disemination of the 7 Principles around the regions, we are promised a final general release of the paper in September/October this year and then a follow-up Paper will be presented by David Thorp, Director of Research and Professional Development, at our Annual National Conference in London on 29 September 2009 -

www.cim.co.uk/nationalconference