Vive la machine!

The first I knew about la machine, that took over Liverpool last week, was a phone call from a supplier saying that he couldn't deliver on Thursday because the city was gridlocked.
A giant mechanical spider had taken up home in the city and spent 5 days pulling in crowds.
What a fantastic piece of marketing for The Capital of Culture and what a powerful tool word of mouth is - as all the media hype had passed me by!

Vive la machine, vive marketing, vive word of mouth.

http://www.bbc.co.uk/liverpool/capital_of_culture/la_machine/