In sickness and in health

Apologies to my regular readers/fans (I can dream!) but I was very ill last week, hence the delay in posting.

Without going into too much detail I was rushed to hospital with food poisoning and ended up being looked after by one of my CIM members, for which I am very grateful.

This lead me to thinking how lucky we are are to have a wide network of people that we can call friends, drawn together with one common purpose - professional marketing. It is all about belonging and for good or bad, in sickness or in health!, we all are in this together.

In this current climate of uncertainty, where 'economic downturn' is all we are hearing and once again marketers are under pressure to deliver ROI, we need to stick together to remain positive and strong. What I mean is stick to long term strategies and don't revert to short term tactics as a 'quick fix', otherwise we will forever be 'the colouring in department'.