Don't re-invent the wheel...

...if you don't have to.

One of the great things about The Chartered Institute of Marketing is knowing that you have a wealth of knowledge and experience behind you to achieve your goals - be they personal or business.

What got me thinking about it this week was an email from a studying member asking me for clarification on some marketing jargon. I replied, drawing on my knowledge and experience, and felt very pleased that I could help a fellow marketer - my good deed for the day!

I met this person at an event, but I could have quite easily met her online at http://www.cim.mvine.com/, or through another member - that doesn't matter. What matters is we are a family and families help eachother. Extending that further, and contrary to popular belief, The Institute really does want all it's studying members to pass their exams, and there is a vast amount of help and information on our website (http://www.cim.co.uk/). Just one element of which is the case study section (http://www.cim.co.uk/KnowledgeHub/CaseStudies/CaseStudies.aspx) where you can learn from other people and might find that you don't have to re-invent the wheel!