Learning 2.0

Yesterday I attended the launch of The Institute's latest agenda at Moor Hall: Learning 2.0 - nothing to do with elearning as such but about how learning is changing.


Basically what we are saying is that what's past is past, the degree you got ten years ago, although nice to have, really isn't relevant to what is happening in the world of work today or the skills you need for your career. In fact all any degree says is you can learn to degree level.



What exactly does that mean? Interestingly, it was suggested during open discussion that in the future we would see job vacancies requesting you to submit a CV and three years CPD records.



CPD (Continuous Professional Development) certainly seems the way things are going as progress is such a pace, especially in marketing and business, that you need to continuously update and refresh your skills.



The other key point that came out of the research CIM has undertaken to prepare this agenda paper is that learning in a very broad sense, rather than just formal training, appears to be favoured as the way people will undertake CPD. So, the variety of ways you learn will enhance the CPD experience.



What does all that mean?



Firstly, it means that if you are a CIM member register today on the Chartered CPD Programme at www.cim.co.uk/charteredcpd . Even if you are a Chartered Marketer you need to do this or risk losing your status.

Secondly, consider that fact that most marketing people stay in post for 4 years (significantly less for agency side) and CPD is going to be the back bone to career progression.