I almost slipped up this week – and didn’t post on my blog, which would have been a first since I started – but here I am on Bank Holiday Saturday keeping the faith.
So, this week is all about ethical finance, directing your savings towards companies that have a positive, rather than a negative, impact on society or the environment.
The recommended website – www.ethicalinvestors.co.uk – is an eye opener. It hadn’t really occurred to me before that the money I saved in the bank could be leant to companies who do such things – arms, polluters, abusers of human rights. However, if you save with a building society the story is different because they don’t lend to companies.
What saddened me most was I had not heard of the majority of building societies listed favourably on the site. Surely they are missing a trick here – this has got to be their USP (Unique Selling Point) and I am sure they would attract many customers if they shouted about it. It would make a change to see more promotions with serious issues addressed rather than the homogenous ads we see all the time. It is getting to the point where they all come across the same and you can’t differentiate. Just take note the next time you see one of their ads in the press – cover up their logo and ask yourself honestly if you could guess the organisation. Believe me, I’ve done this a lot lately and can’t.
Not that I have got any savings at present, but this is certainly something I am going to bear in mind when I’m older and greyer and do!
By-the-way, I’ve been prompted to tell you that Tony had the cast taken off his hand on Monday and he is much more like his old self now.