Perpetual Bubble Wrap

Has this week been tough?
The first full week back and you start off thinking that this year is going to be different, you are going to be calm and organised, and then by Thursday you were run off your feet again?

Yep, me too!

Perhaps we are just too useful and in demand?
Perhaps this is marketers all over - we start off with good intentions and get embroilled in the 'wrong' things?

If you refer to my entry on marketing needs to market itself, I feel it starts to make sense. We start off saying that we are going to be strategic and then find ourselves once again sorting out those t-shirts and balloons.
How do we address this? I think we need to take ourselves more seriously as business people then others will start to take us, and the role of marketing, more seriously.

A tall order?

Just think - if we didn't do our job of making people aware of our products/services then there would be no one buying, so no product/service to provide, so no money coming in, so no money to count, so no organisation...

We are important, be proud and make sure you are part of the whole team working in your organisation. If you're not then change it or get out - or at the very least try relieving the stress at
http://www.urban75.com/Mag/bubble.html
I guarantee you will visit this more than once in 2008!