Marketing needs to market itself

Happy New Year!

New year, new focus in my case. I have decided to continue with my blog even though its original purpose has passed.

This year I am going to build up my voice on marketing, which I hope you will find useful and entertaining...

So, so the title of this issue - Marketing needs to market itself.

This is based on a couple of conversations and comments I had/heard towards the end of 2007...

Firstly, I heard a marketer say 'Personnel turned in to HR and turned CIPD around while we’re still printing t-shirts and blowing up balloons.'

Secondly, I was asked why The Chartered Institute of Marketing hadn't 'done much' in terms of ethical marketing, to which I replied that The Institute is only as strong as its membership. I translated this comment to be that marketers haven't done much in terms of ethical marketing and perhaps that is nearer the truth. You may disagree with me but think about the first quote, if we're all still printing t-shirts and blowing up balloons then we really are missing the point and no amount of CIMs Research & Development will change that.

A New Year Resolution then (you knew I'd get it in somewhere!)

Can I challenge you all to stop telling me how bad we are and show me how good we can be?