How am I doing?
I attended The Chartered Institute of Marketing event "Why marketeers must embrace sustainability” recently and committed to doing easy, achievable CO2 AND money saving actions which I've detailed below:
Car share
Don’t use disposable products
Turn off electrical products when not in use
I do try to car share (it's not only eco friendly but also colleague friendly), I do make an effort now to turn off electricals and have declined to try disposable contact lenses - and I feel really good about myself.
Adam Woodhall who runs People Profit Planet* and ran the session has been emailing me since the event to see how I am getting on, keeping me motivated and I have to say it has worked very well. So much so I have given two 'suns' to the items on the list that Tony and I currently do in the list below, one 'sun' to the items I will try to do and was pleasantly surprised by how many were left!
Install wind generator
Recycle paper ☼☼
Reducing printing ☼☼
Carbon offsetting
Energy efficiency better insulation ☼☼
Solar panels building efficiency
Rainwater/grey water harvesting ☼☼
Procuring environmental friendly/local suppliers ☼☼
Bike to work
Carbon neutral company
Supply chain audit
Home based business ☼☼
Replacing light bulbs strip lights to energy saving ones ☼☼
Don’t use paper plastic cups ☼☼
Turn of equipment at night don’t use standby ☼☼
Better heating controls –showing temperature ☼☼
Recycle ink cartridges ☼☼
Print double sided or not at all ☼☼
Video conferencing ☼
Home working ☼☼
Just in time stationery templates available as & when needed ☼☼
• People ‘Wins’: Participants win as you and your employees being more conscious of your behaviour, feeling more engaged with your personal values and gives the incentive and tools to take action.
• Profit ‘Wins’: Your organisation wins as the process delivers cost cutting benefits and can lead to excellent internal and external PR.
• Planet ‘Wins’: The planet wins as the service directly leads to lower resource use, more environmental business practices and crucially, lower CO2 emissions.


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