Week 41: Find our inner sailor…

This week they are ‘upping the ante’ asking me to stop using planes. I don’t use planes very much but I probably fly more often than most because I visit the Isle of Man for work about twice a year. This is one of the most discussed areas of transport when we are talking about sustainability and there are many arguments to confuse the public about how detrimental air travel actually is to the environment.

I really can’t see us suddenly stopping flying, but I can see us highly intelligent people finding different ways to fuel the planes. Perhaps that is where our energies should be channelled instead of beating eachother up about it. After all it is a very efficient method of transport and asking me to swap to sailing is probably impractical in most cases especially in this day and age of wanting everything instantly.

Having said that there are some great initiatives out there to help counter air travel’s impact i.e. environmental taxes, asking travellers to donate to planting a tree and the carbon offset calculators that I have mentioned previously. All thought up, I am sure, by skilled marketers.