Membership Benefits
We undertook some membership surveys in various parts of the North of England recently and the results were very interesting.
Those that were pro CIM had at least attended an event and were aware of the benefits, of which there are many.
Those that thought membership of the CIM was expensive and not worthwhile were those that didn't attend events, use the website, library or engage on any level with us even down to not being aware that these things existed! Which is amazing how they continued to pay the annual membership fee.
For example -
‘I find it hard to convince my employer to pay £140 per year for annual membership when all I get is a magazine once a month.’
In response, the marketer magazine is just one tangible benefit. There are a wide variety of events and courses with networking opportunities, on top of which here are the top ten member benefits in brief -
1) Career Support and Job Vacancy Database
Is your New Years Resolution to find a job or recruit someone?
Then visit: Career Support and counseling www.cim.co.uk/careers
Career Tools www.cim.co.uk/jobfocus
Online Jobs Database www.cim.co.uk/jobs
2) Knowledge Hub
From researching competitors to preparing for a job interview or pitch, increase your knowledge and gain a competitive edge with Knowledge Hub.
3) Information Hotline & Library
Gain access to reference material for pitches, projects, job interviews.
+44 (0) 1628 427333
4) Cutting Edge
Keep up to date with Cutting Edge, a weekly industry news round up sent by email.
5) CIM Direct Books
Get expert advice on the best marketing and business texts for you and take advantage of Chartered Institute of Marketing member discounts on many key texts.
+44 (0) 1628 427427
6) Marketing Trends Survey
Get an accurate and up-to-date picture of marketing, its impact on businesses and the wider economy. It is widely recognized as the yardstick of the industry and therefore as a key indicator of future economic trends.
7) LawLabs
FREE legal advice on all UK & EU legislation affecting the industry.
+ 44 (0) 121 206 4132
8) What’s New in Marketing
Keep up-to-date with the Chartered Institute of Marketing FREE subscription to this dynamic online monthly marketing magazine with news, features and much more!
9) Professional Indemnity Insurance
Take advantage of our specially negotiated member rates.
10) Benevolent Fund
The Chartered Institute of Marketing is committed to helping its members throughout their career, through good and bad times. The Benevolent Fund provides completely confidential support for members and their families who find themselves in difficult circumstances.
I wonder how many were you aware of?
posted by Diane Earles @ 14:36
2 Comments
2 Comments:
Diane,
came across your blog on How Do
I am a lapsed member of the CIM
I think a proper networking meeting program would entice me back. I don't mean talks of which there are too few but networking. At seminars people do not mix, they come, hear, have a coffee and go home.
Is it a possible?
Rob
Hi Rob and thank you for getting in touch.
You may be interested in the networking event happening in Preston next Wednesday. For more information please visit - http://www.cim.co.uk/cim/new/html/eveResDet.cfm?objectID=13523
As the CIM is a chartered body it needs to provide Continuous Professional Development for members and currently pure networking events are do not attract CPD points. Therefore you will not have seen many or indeed any pure networking events in our calendar.
However, we are linking with a number of networking groups and regional events calendar so you will be able to attend such events through CIM in future.
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