Another thought

I have been thinking about my last posting and wanted to share those thoughts with you. I occurred to me that Lancashire Council had probably communicated the fact that they provide free compost bins in the many fliers they have put through my door and in the local paper. But until I was in the market I had not noticed. This is a very important point to note for marketers. You cannot just rely on having your message in one place and available for only a short period of time. You need to continuously communicate and make sure that your prospects can find out what they want when they want from you. This is where the internet comes into its own because it is a 24/7 service and no wonder marketers and customers like it accessibility and immediacy.