Week 2: Get out the garden bench...

'52 Weeks' suggests this week that I should make a stand against exploitation of the natural world.
Not that I am looking to purchase a garden bench but I will from now on think about where the wood we purchase is coming from. I quote '"The best option is to look for the fsc - Forstry Stewardship Council - logo. This WWF sponsored non-governmental organisation has been set up as an eco-labelling authority for timber and timber products sourced from sustainably managed forests."
To see the logo and find out more visit www.fsc-uk.info

From a marketing point of view it is a very simple and effective use of a marketing tool.
Most people think of logo's as expensive and not really meaningful, or at best status symbols. But just think of how the fsc is using their logo to promote, educate and facilitate a who new way of life.